Skip available courses
This course focuses on providing an awareness of
the principles, practices and tools of marketing strategy development and
implementation. It covers philosophies,
strategic information and strategy options to gain competitive advantages.
Three Credits are given to the unit. There is a
three hour lecture for this unit each week. The students are requested to be
prepared for the class by reading the topic related materials before the class.
Study at the Faculty of Management and Finance, University of Ruhuna, requires
strict self-discipline. The students are expected to access the e-learning
Moodle site of the faculty to keep up to date with and download the information